Business & Industry

Veggie foods are good business

Plant more customers at your operation with Morningstar Farms® and Gardenburger® products.

In the business world the latest trend can become the standard for the next generation. Morningstar Farms® and Gardenburger® veggie foods are no longer the trendy alternative but the new mainstream.

Your customers want…

  • Top quality brands they recognize from home.
  • Sensible alternatives to their favorite foods.
  • All day portable meal options.

The good news about veggie foods…

Morningstar Farms®

The perfect option for adult flexitarians who want health and great taste.

  • Morningstar Farms® brand over-indexes with adults (18-44).1
  • Veggie sandwiches over-index in this segment and Morningstar Farms® has a wide variety of veggie sandwich offerings.

Gardenburger®

Just right for adult consumers choosing a vegetarian or vegan lifestyle.

  • Gardenburger® consumers have higher household incomes, averaging $75k-150K.2
  • Gardenburger® consumers get a 100% authentic vegetarian experience with whole grains and real vegetables.
  • Gardenburger® products enjoy 86% brand awareness with patrons who frequent cash operations.

Kellogg does veggie better…

Kellogg branded products increase profits for the Business & Industry segment.

  • Gardenburger® and Morningstar Farms® brands drive profits because consumers are willing to pay more for brands that support a healthy lifestyle.3
  • Approximately 8 out of 10 B&I foodservice customers believe that healthier options should be available1 and Kellogg has the two leading veggie brands.
  • By leveraging these very distinct brands you can meet the varying demands of your customers. In fact, 44% of consumers have chosen not to eat at a venue that didn’t offer healthy menu items.4

Our recommended SKU’s…

Morningstar Farms® and Gardenburger® products are heat-and-serve for the ultimate convenience.

Recommended SKUs


Try these menu ideas…or create your own…

Download the Morningstar Farms™ and Gardenburger™ recipe book for exciting and delicious veggie meals for breakfast, lunch and dinner. Click here.



Here are a few of our tasty and nutritious menu options:

Sante Fe Breakfast Frittata

MADE WITH MORNINGSTAR FARMS® VEGGIE BREAKFAST SAUSAGE PATTIES

Asian Sun-Dried Cherry & Vegetable Lettuce Wraps

MADE WITH GARDENBURGER VEGGIE VEGAN® PATTIES

Steakhouse Grillers Prime® Patty Melt

MADE WITH MORNINGSTAR FARMS® GRILLERS PRIME® BURGERS

  1. IRI through 12/27/07
  2. 2002 Meatless Category AAU, Deutsch & Usage Study, 12/2006
  3. Technomic 2008
  4. Product Evaluations, Morningstar Farms® Attitude & Usage Study, 12/06
  5. IRI, FDMxW, 52 Weeks Ending 1/17/08
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