BUSINESS & INDUSTRY | COLLEGE & UNIVERSITY
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K-12 | COMMERCIAL | LODGING
In the digital age, many operators are turning to Social Media to promote their
businesses.
Social Media includes websites, blogs, e-mail, text messaging, and other digital
technologies. Compared to traditional marketing, it's quicker, cheaper, more effective,
and not the least bit one-sided. In fact, it's less of a monologue and more of a
conversation between author and audience. From cell phones to Facebook to Twitter,
Social Media is here to stay.
Use Social Media to:
- Connect with consumers at a low cost
- Expand contact bases
- Establish customer relationships and notify them of news
- Monitor the industry and see what's going on at similar operations
around the country
Vegging Out Is So In
Veggie foods are a mainstream mainstay
Everyone’s going veggie – some full-time, most sometimes. Veggie foods are more
popular than ever and the trend is here to stay. Now is your opportunity to take
advantage of the growing veggie foods craze!
Veggie Foods Popularity Is Growing
- More than 90 million Americans eat veggie foods occasionally and more
than 6 million are full-time vegetarians.
- 70% of people agree that meat alternatives are not offered enough
on menus.1
- The veggie foods category has grown in retail and foodservice.
- The total veggie foods category growth is reinforced by broad-based
consumer preference for these menu items.
- Consumers are growing the veggie foods category at a faster rate than
lower-priced proteins.
The Method Behind The Veggie Madness
Veggie foods are becoming a larger part of everyday meal choices because more consumers
are focusing on nutritious diets for overall wellness and to stay in shape. Consumers
are also demanding these healthier options away from home.
- More than 1,000 members of the American Culinary Federation, participating
in a survey, ranked veggie meals high on the “hot” list.
- 83% of respondents agree they wish they had more veggie options when
they eat away from home.2
- Kellogg and PEI Foodservice Research, 1/2007
- IRI, FDMxW, 52 Weeks Ending 2/25/07
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