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Something for the veggie lover in everyone
Kellogg’s® brands are the cream of the crop
No two customers are alike which means you need a variety of veggie solutions. Kellogg offers a full line of meat alternatives under two brands with strong consumer loyalty.
Morningstar Farms®
With a variety of veggie solutions, this product line is perfect for the growing population of consumers pursuing better-for-you lifestyles.
- #1 meat-alternative brand.2
- Great meat-like texture and taste.
- Garden Veggie Patties™ are preferred 3:1 over the leading BOCA™ Burger.3
- Over 70% of respondents would more than likely purchase a meat-alternative after trying Morningstar Farms® products.
- Precooked with heat and serve convenience and up to 12 months frozen shelf life.
Gardenburger®
As the original, rice-based veggie patty, this brand is the choice for health-active consumers and vegetarians but has a taste that’s ideal for all health-conscious consumers.
- The right brand for consumers choosing a vegetarian or vegan lifestyle.
- Highly successful in adult-focused operations, especially those with a higher-than average percentage of vegetarians.
- Made with natural ingredients, real vegetables and whole grains.
- You can charge more for Gardenburger® menu items when you use descriptions like “Made with Organic”, “Natural”, or “Made with Natural”
- Has 86% brand awareness, the highest among top-selling veggie brands, driving trial and maintaining brand loyalty.4
- Vegetarian Resource Group Survey 2006
- IRI, FDMxW, 52 Weeks Ending 1/17/08
- Kellogg and PEI Foodservice Research, January 2007
- Product Evaluations, Veggie Category Attitude and Usage Study, 12/2006
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